Best-in-class fintech company helping consumers and banks find the best possible match

The Journey

Lead Supply A/S is a fintech company founded in 2014 by Andreas Linde (CEO) and Stefan Vinding Olesen (CPO).

Since the launch in Denmark, Lead Supply has expanded rapidly and is now operating in multiple countries.

Our hook in history

Why are we here?

We genuinely want to make a dent in history by making the loan market more transparent, convenient and digital.

Our mission is to help consumers and banks find the best possible match.

Our core

At Lead Supply, we believe that talent, ambition and hardcore dedication are key to achieving best-in-class success.

Through a stimulating environment, we allow ideas and action to flourish – every day. We enjoy discussing new ideas in the morning and deploying them in the afternoon.

We always deliver 100% and continuously strive to be the best versions of ourselves.

Our professional pillars


In our digital marketing, we are committed to driving efficiency, reaching ambitious targets in terms of return on ad spend (ROAS) and supporting international expansion.

We use the lifetime value of our customers as a guide for automated marketing programmes such as Smart Bidding.

This has led to a 31% increase in monthly conversions, 17% growth in conversion rate and a 9% improvement ROAS.


One of the things that we are mostly proud of in Lead Supply is our data warehouse which we’ve built ourselves.

This allows us to store and combine information from a number of different sources, providing us with a holistic view of our customers.

This is absolutely key to gaining momentum in the market as it allows us to precisely know what a customer is worth, and therefore how much we can pay for her or him.

Read more about how we at Lead Supply increase conversions via our extensive data insight in this case study from Google

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Read more about Lead Supply's journey to the top in this Danish article brought by

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